Have you ever clicked on a link and found yourself exactly where you wanted to be in an app? That kind of magic is known as mobile app deep linking. It’s like using an undiscovered side door that takes you past the tedious front door of an app and allows you to walk straight into the room of interest.

Now that we live in a world where people seem to use their phones with a tapped, swiped, and scrolled pace, mobile app deep linking has become a major way for apps to facilitate and speed daily activities. Let’s see if we can break it down simply enough for a 15-year-old to understand.

What is Mobile App Deep Linking?

Let’s say you are scrolling through Instagram, and you are looking at a new pair of sneakers. Click the ad, and instead of going to a general landing page on the Nike app homepage, the link takes you precisely to the shoes in question. That is mobile app deep linking in action.

Without deep linking, you would usually arrive at the home screen of the app and then have to find the sneakers again. With deep linking, you avoid the app search altogether. Accessing the mobile app you want, and not a mobile app in general, is a time-saving experience and a seamless, enjoyable shopping experience.

Apptrove is on your side, a trusted mobile measurement partner to ensure every click drives conversions. Next time you’ll click a link that takes you to the right spot inside an app, think to yourself, ‘That’s the power of mobile app deep linking!’

Why Mobile App Deep Linking Matters

A Better User Experience

Let’s face it: people love fast. Nobody wants to waste their time searching for something in an app. Mobile app deep linking gives users exactly what they need in seconds.

Increases Engagement

The quicker users find the things they need, the longer they will stay in the app. As a result, it is no surprise that apps like Amazon, Spotify and Netflix use mobile app deep linking to keep people engaged.

Grows businesses

For app owners – this is a superpower. Every second saved adds up and makes customers happy, and increases the likelihood of a sale, subscription or fan.

4 Types of Mobile App Deep Linking

Basic Deep Linking

This works when the app is already installed. Clicking the link takes the user to a specific page inside the app.

Deferred Deep Linking

This is even better. If a user doesn’t have the app installed, the link will take them to the app store, and after they download and open the app, it will take them directly to the original spot they wanted.

Contextual Deep Linking

This takes it one step further in intelligence. Contextual deep linking also remembers who clicked the link and why they clicked it. If a friend sends you an invite link for a movie in Netflix, the link will take you directly to that page in the app.

Mobile Linking Platform: The Behind-the-Scenes Hero

So how does all this magic work? This is where a mobile linking platform comes in, which acts like the crew in the back of a concert—setting everything up for the show to run smoothly.

A mobile linking platform helps apps create, manage, and track all those deep links. Without a mobile linking platform, deep linking to mobile apps would be much more complicated.

Mobile Deep Linking and Analytics

Here’s another fun fact: mobile deep linking also works well along with deep linking analytics. Analytics is a way to show app owners how users behave with their links, almost like detective work.

How many people clicked on the link? Did they download the app after clicking? What pages did they visit afterwards?

Deep linking analytics provides great answers to all of those questions. With this data, businesses can make more informed decisions, improving user journeys and keeping users engaged.

Conclusion

In conclusion, mobile app deep linking functions as a hidden passageway within your most favoured apps. It delivers a better user experience, raises engagement, and helps businesses scale. With tools such as a mobile linking platform and deep linking analytics, apps can manufacture intelligent routes for users. Office space rentals can provide short- and long-term flexibility for your business, but they are often unavailable to provide short- or long-term value. 

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