The current day and age is a brand-saturated world. Whether you’re a small business, a non-profit organization, or a Fortune 500 company, having an extensive marketing budget is important. This is where promotional products come in!

When every business is investing in digital marketing, there is one timeless and effective promotional tool that goes unnoticed — tote bags. These are tangible, high-impact marketing assets that can offer numerous benefits for your business. Here’s everything you need to know about custom tote bags to promote your business:

Benefits of Using Tote Bags for Promotion

Here are the top benefits of using customizable tote bags for your brand’s promotion:

Far-Reaching Impact

Branded tote bags provide exposure that extends beyond the initial event. It allows you to reach audiences outside of your usual demographics with little effort. 

Look at it this way: Tote bags are worn everywhere, from grocery shopping to the gym to work. Every time your branded tote is worn by a customer, your business is exposed to a new individual. With a killer design and attractive logo, you can attract new customers. 

Long-Lasting Impact 

Did you know that more than 73% of consumers prefer promotional products that they can regularly use? Branded tote bags are super practical. Plus, they don’t wear out easily. Unlike flyers and posters, which customers tend to throw out easily, tote bags stay with them and become a part of their wardrobe. 

Make sure the tote bag is made from sturdy material, such as canvas, jute, and cotton. Materials vary in terms of price, aesthetic, and durability, but can ensure long-lasting wear.

You can also add additional features like sturdy handles and metal clasps to make your tote bags last longer. 

Eco-Friendly Marketing

Given the far-reaching popularity of eco-friendly living, consumers prefer brands that can offer sustainable products and solutions. You can make tote bags with recycled polyethylene terephthalate (PET). It is an affordable, eco-friendly option for custom tote bags and can ensure sustainable marketing initiatives.

This is your opportunity to stand out amidst intense competition and offer solutions to a real problem.

Super Affordable

Let’s be real – marketing your business can cost a leg and an arm. This is especially true with modern marketing efforts, such as SEO optimization and lead generation efforts. When you use the bags as a marketing tool, you don’t have to face this. Reach out to a wide range of people without breaking the bank. 

How to Use Totes for Marketing

There are numerous ways to incorporate the bags into your marketing strategy. Here are some examples:

Launch events 

If you’re hosting a launch event for a new product or service, consider giving complimentary bags to attendees. You can also fill the bag with other promotional items. 

Giveaways

Struggling with social media engagement? Host giveaways on Instagram or Facebook and give totes to the winners. 

Surprise gifts for loyal customers 

Want to make your loyal customers feel special? Send them a branded, premium-quality tote bag. They will cherish it and make it a day-to-day use accessory.